January 2014: The news that the Icelandic brewery is going to produce a beer that includes dead whales as one of its ingredients has dismayed conservationists across the globe. ‘Whale beer’ is the brainchild of the Icelandic Steðjar brewery and fin whaling company, Hvalur, and its launch is timed to coincide with the Icelandic mid-winter festival of Þorrablót (Thorrablot) held in honour of the Norse god, Thor.
Brewery owner, Dabjartur Arilíusson, said: "This is a unique beer, brewed in collaboration with Hvalur hf. Whale beer will include, among other things, whale meal.”
“Sadly, WDC has become increasingly used to Hvalur’s desperate hunts for new outlets for his whale meat,” says Vanessa Williams-Grey, WDC’s Icelandic whaling campaign lead. “Demand for this meat is in decline with fewer and fewer people eating it. Even so, reducing a beautiful, sentient whale to an ingredient on the side of a beer bottle is about as immoral and outrageous as it is possible to get. The brewery may claim that this is just a novelty product with a short shelf life, but what price the life of an endangered whale which might have lived to be 90 years?"
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