Yao Ming is no stranger to giant competition. But the 7'6" athlete has taken up a mission more daunting than guarding Shaquille O’Neal on the court: saving orphaned baby elephants.
The former Houston Rockets center has teamed up with the African Wildlife Foundation, WildAid, and Save the Elephants to launch an awareness campaign targeting the ivory market in Asia.
It’s a difficult task—according to a report released last month by wildlife conservation group Born Free, ivory poaching and trafficking is at the highest level in 25 years. Between 2009 and June 2014, criminal networks in Africa trafficked 170 tons of ivory, an amount produced by as many as 229,729 pachyderms.
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